The LAD Bible

There’s many web magazine-style sites out there, many dedicated to fitness – and a huge number that have a bigger subject coverage.  But I’ve noticed that more and more of the generalist sites are giving more space to fitness-related material.

This is excellent news, the more that fitness gets to be a mainstream activity, the better.  I want to be where lifting heavy things for the pure joy of it, and for the heath benefits and for the way all aspects of life are improved by doing it – is absolutely the norm for the population.  ‘Sorry, you don’t workout?’ becomes a surprising reaction.

I’m old enough to remember when it was absolutely the usual thing to smoke – ‘Sorry, you don’t smoke?’ showed up the exception.  So as smoking decreases in popularity, lets see hitting the equally health-promoting activity of shifting weights as something that everyone does.  I’d love to see it where pub conversations include ‘What’s your favourite beer?  Football team? Chest exercise?’

One particular example of fitness hitting the mainstream magazine sites is The LAD Bible.  A site with a huge following and audience base (10million likes on Facebook isn’t exactly shabby!), they are focussing more space and devoting further effort on promoting fitness to its audience through articles and videos.  And still they keep the levels of humour and entertainment way, way up there.  Well done guys.

So its big thanks and two-thumbs-up to the team at The LAD Bible to be featured there.  They recently published an interview with me on my approach to improving fitness levels, both my own story and what I suggest to others. Thanks again – and take a look at the article on www.bitly.com/ChrisTheLadBible